11 Google Ads Audiences


Here are some 11 top tips on how to use Google
Ads Audiences. Hello, I’m Uzair and thanks for joining
in. In this video, I will give some top tips to get the most out of Google Ads new audiences.
Audiences were introduced to Search Ads over seven years ago and have been improved a lot
since then. Here are the 11 different audiences you can
use in Google Ads: 1. Audience Insights
When you start to plan your Google Ads campaign, have a look through your Audience insights
for previous ads. You will be able to learn who you are already reaching, or who you may
wish to target. 2. Observation
Make sure that you initiate the “observation” setting when you apply Audiences to your search.
Start by adding in the types of audience that you think you might be interested in attracting
and then watch the metrics to find out more. 3. Audiences
Start by looking at the most relevant audiences for your campaign. Look at the first two or
three impactful categories and expand on those only once you can be sure that they are effective.
4. Campaign At the campaign level, you can apply audiences
to help you get the coverage that you’re looking for.
5. Smart Bidding If you have chosen to use Smart Bidding in
your Google Ad campaign, don’t worry about adjusting the bids. Those signals are already
integrated into the auction-time bids. 6. Manual Bidding
For those of you not using Smart Bidding, you can adjust the bids according to the differences
in performance. 7. Affinity Audience
When it comes to Affinity Audience, make sure that you keep an open mind. Affinity audiences
can be used by types of industries who may have written off targeting a specific audience,
such as health care, financial and religious advertisers.
8. Seasonal Event Audiences If you are looking at Seasonal Event audiences,
make sure that you budget for increases and reductions in audience size. By their very
nature, seasonal audiences are going to be active at certain times of the year, such
as Black Friday. 9. Similar Audiences
For similar audiences, look first at your original Customer Match list (also known as
the Seed List). This will help you to get comparative insights about your Google Ads
campaign alongside the scale of similar audiences. 10. Customer Match
Keep the long-term goals in mind. Customer Match statistics allow you to compare against
similar audiences over longer periods to identify higher-value signals.
11. Review & Update Review and update your seed list regularly.
Your Customer Match lists will remain the same, so it is possible that you may want
to remove audiences that you are not interested in reaching any more. Constantly refreshing
your list will allow you to adjust according to customers that have recently converted
in some of your higher-quality products. Hope you liked this video, if you have some
other tips, I would love to hear them and feel free to put them in the comment box below.
Thank you for your time and I look forward to seeing you in my next video.

3 thoughts on “11 Google Ads Audiences

  1. As usual – Useful tips, Thanks Uzair. By the way, can u post some videos on YouTube insream ads best practices in-terms of using TCPA in youtube ads as well as campaign types etc. Youtube CPAs are not consistent and some times working campaigns are suddenly going down and its not spending compared to previous days.

  2. Also coming to the Custom Affinity audiences its really working for us. Please share some more tips on buiding Custom Affinity audiences

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