Adwords Remarketing Tag: Easily Add the Google Adwords Remarketing Tag to Your Website


Today you’re gonna learn how to add an Adwords
remarketing tag to a WordPress website. There’s a bunch of different reasons why you
would want to do this. The most obvious one is that you’re getting
ready to set up an AdWords remarketing campaign, but even if you’re not ready to set up an
AdWords remarketing campaign, it’s actually super advantageous to do this. The basic idea is we’re going to be adding
the pixel to your website now. We’re gonna be pixeling your users and if
in the future you wanna run a campaign based on who’s already visited your website, you
can do that as long as you set this up now. We’re gonna go through the exact step by step
process that you need to set up an Adwords remarketing campaign on your WordPress website. So make sure you stay for the full video.My
names Tommy Griffith with clickminded.com. Let’s get going. All right, so how to add an AdWords remarketing
tag to a WordPress website. We’re gonna be using a ClickMinded SOP today
to get this done. SOP stands for Standard Operating Procedure. It’s really just a fancy way to say a really
comprehensive checklist. We have a ton of digital marketing SOPs on
our website at clickminded.com. So adding an AdWords remarketing tag to a
WordPress website, this will take you about 10 to 20 minutes to do. Let’s just do a super high level overview
of what we will accomplish today. So what’s the goal? Very simply, we’re gonna set up an AdWords
remarketing tag on your site. The ideal outcome. You’re tag is properly installed and your
remarketing audience is now being built inside your AdWords account. The prerequisite here is that you need an
AdWords account to get this done. If you don’t have one, we have a link to get
that done down below. Why is this important? Remarketing gives you a chance to sell to
people after they have left your website. So you can market to people base on what stage
of the funnel they’re in on your website. It could be someone who just visited your
homepage and left. Or it could be someone who added a very specific
product to cart and abandoned their cart at the last minute. There’s a lot you can do here. Where is this done? This is done inside of your Google AdWords
account. When is this done? You only need to do this once, which is great. So you just one time kind of set up. Who does this? Usually this is whoever’s responsible for
your website, or whoever’s responsible for paid advertising, or maybe the analytics team,
or maybe it’s you. So first things first. You’re gonna log into your AdWords account. Go ahead and click the little wrench up top
and click audience manager. So you click audience manager. Now in the left hand side you go over to audience
sources. Go ahead and click that. So if you’re doing this for the first time,
after clicking audience sources, you’re gonna see a little walkthrough and a blue length
that says set up tag. Go ahead and click that link, set up tag. Cool, so you’ve clicked set up tag. Now you’re gonna get taken through a new flow. So it gives you two options, collect standard
data, or collect specific attributes. Leave it on the default. Click standard data and click save and continue. Then you’re gonna get your global site tag
here. So you’re gonna wanna take your AdWords ID
and go ahead and copy that to your clipboard. We’re gonna use that in a little bit. So go ahead and just copy that for now and
then click continue. Then go ahead and click done. So have now successfully set up Google AdWords
remarketing. What we’re gonna do next is add that to Google
tag manager and make sure that’s installed correctly on your site. On the AdWords side we’re all done. Now we gotta make sure this pixel is firing
on the website. Let’s do that next. So now that you’ve logged into Google tag
manager, we are going to add a variable that will store that Google Adwords remarketing
conversion ID. The reason why this is important is because
if you use this variable, it makes it really easy in the future to change or update tags. So you only have to do this once. Let’s say you change agencies or something
like that, that can be a huge hassle changing all your tagging. So using a variable here now, is actually
very advantageous and it prevents you from doing a lot of work in the future. We’re in Google tag manager. On the left hand side your gonna come over
here and click variables. Once you’re invariables, you’ll scroll down
to the bottom and click new. So for this name, usually you wanna pick a
naming convention that is pretty predictable across your accounts. So let’s say we’re gonna go with the formula
GAW_ConversionID. So GAW_ConversionID will be the naming convention
here. I’m gonna click the little pencil in the top
right hand side and this shows you all of your possible variables. Bunch of different options here. We’re gonna go ahead and go down to constant
and click a constant variable for this one. Gonna ask for a value. Remember we copied and pasted that AdWords
remarketing ID we got earlier. Your gonna wanna paste that in here now. Then go up to the top right hand and click
save. Okay. So we’ve defined the variable now, and next
we’re gonna create the actual tag. So if you’re in Google tag manager, you can
cop up here to the top left hand side and click tags. Go up to that big red button that says new. Under tag configuration on the top right,
you’re gonna click that little pencil. We’re gonna edit the tags. We’re gonna go down and click AdWords remarketing
to set that up. Under conversion ID, gonna click this little
plus sign here and you’re gonna find the tag, the variable you created just a moment ago. We call that GAW_ConversionID, that was what
we just created. We’re gonna go ahead and click that. So that is the conversion ID being passed
there in tag. We’re gonna pick a naming convention here. One good way to do this to get started is
name of tool and then kind of purpose or thing that your doing. In this case the tool is Google AdWords, so
GAW_Remarketing. So we’re good to go there. We’ve named it. We have out tag type. The only thing left id the actually trigger
event. What is goin to trigger this? So down here under triggering, go ahead and
click that pencil again. So under triggers, we have a couple here already,
but we’ll just start over from scratch. In the top right, we’re gonna click the +
sign. We’re gonna call this All Pages. Our trigger configuration again you mouse
over and click the page view. Trigger type page view, this trigger files
on all pages. Go ahead and click save. So we’ve now generated a trigger for all pages. We are good to go. Go up to the top right and click save. So once you’ve done that, once you’ve clicked
save you go back into Google tag manager. You should see up top a number of workspace
changes. In this case you’ll probably have two. I’ve been messing around a little bit more
so I have three. So that tells you that the Google tag manager
container has been altered. That’s a good think in this case, ’cause we
wanted to make that alteration, so we’re gonna go up here and click submit. We could put a version name if we’d like,
kind of explaining what’s going on here. We’ll call this GAW_Remarketing_V1, Adding
Google Adwords remarketing tag to the site for the first time. Go ahead and click publish. That’ll take a minute and boom. We are now published. So once you’ve hit publish. This pixel is now live. This is now being fired on your site. In Google tag manager under version changes,
you can actually see what’s been updated. You can just take a look and make sure that
that all looks correct. If you’re adding a new type of tracking and
you wanna make sure to update your privacy policy, especially if you’re in the European
Union, this can be a big deal. You wanna make sure that your current policy
is up to date and that users know how and if and when they’re being tracked. Okay. We’ve added the pixel to Google tag manager. We should be good to go now. We do want to verify and make sure everything
is working. A great way to do this is the Google Chrome
extension, Google Tag Assistant. So we’re gonna go ahead and install that next. If you don’t have Google Tag Assistant, yet
we have a link down below. You can go ahead and grab it. The Google Tag Assistant I’m gonna add this
to Chrome. That is now added and so on the site we were
working on today, CourseMinded is some little side project of ours. We’re gonna check and see if that worked. So we just installed the tag assistant Chrome
plugin. I’m gonna go ahead and click that. First time setup is fine. So I’m gonna go ahead and click enable on
there and then just reload the page. So we’ll see how that works. We’ll open this up and boom. This is actually the second remarketing tag
that we added, that we already have on there. It looks like it’s working, so we added the
remarketing tag. We are checking now through the Google Chrom
Tag Assistant plugin and it looks like it’s working. A couple other things to keep in mind here. When you open up the tag … First of all
we set this up on all pages. So go ahead and check a couple different pages,
make sure that it’s working. I just opened up a new page on this site and
it looks like it is working. Also check the ID. Just taking a look here, I still have my ID
copied from when we first set up Google AdWords remarketing 88034742. You can see that here 88034742. So it looks like it’s the right ID and it
looks like it’s on all pages as well. Finally if this isn’t working, the biggest
culprit is probably an ad blocker. If you have an ad blocker on that is probably
being blocked, so go ahead and disable your ad blocker if your not seeing it work right
away. So that’s it. That is exactly how to add the Adwords remarketing
tag to your WordPress website. So I hope that was useful. If it was helpful and if you learned something
today, go ahead and click subscribe down below for even more digital marketing tips and information
from us. If you’re watching this on YouTube, I’d love
to hear from you. Is this how you’re gonna do it? Is this how your gonna add the remarketing
tag to your WordPress site? Are you gonna do it a different way? Why are you adding the remarketing tag? I’d actually love to here form you. I read every single comment. Finally, if you want this exact walkthrough,
links to all the resources, and everything we just talked about today is a free downloadable. Go ahead and click the link down below right
now to clickminded.com and you can grab all of those for free.

Leave a Reply

Your email address will not be published. Required fields are marked *