MAILCHIMP VS CONVERTKIT 2019: Which Is The Best Email Marketing Software?


Hey guys. Marina here from Yes To Tech. Welcome to Tech Tuesday where I remove the
tech stress that comes along with running a successful online business. Today we’re going to talk about Mailchimp
vs ConvertKit, and which one is the best email marketing software for you. I’ve used both Mailchimp and ConvertKit
in my online business, so I understand firsthand the pros and cons that each one offers. Are you currently using either one? I’d love to hear your answer in the comment
section below. Stay tuned until the end of this video to
discover which email marketing software is best for you, and to get a free 30-day trial
of ConvertKit. Also, make sure to subscribe and hit the bell
to be notified every Tuesday when I post a new video. Alright, so let’s get right into the Mailchimp
vs ConvertKit debate. 1. How They Manage Your Audience Mailchimp is a list based system, which means
that it segments your subscribers based on lists you create, such as one for those who
opted in for a freebie and ones who purchased your products. The issue with this is that if a subscriber
is on more than one list, say, both on the freebie opt-in list and on the purchased product
list, that person counts as two people in your subscriber count, which also makes it
harder to tag and segment your subscribers. The only advantage with this is if you’re
running two businesses under the same account, you can keep your two email lists separate. ConvertKit, on the other hand, has a subscriber
based system, which means that you have a master list of subscribers, and can differentiate
between those using tags and segments. For instance, once a subscriber opts-in to
your email list, they can be tagged as something, and then have another tag added once they
purchase a product. Even if a subscriber has multiple tags attributed
to them, they only count as one person in your subscriber count. 2. Automation Capabilities Although both Mailchimp and ConvertKit have
automation capabilities, the one in ConvertKit is more user friendly because of its visual
nature and ease-of-use due to tagged and segmented subscribers. Mailchimp has a number of predefined automation
sequences you can choose from to build your brand, sell more stuff and boost customer
loyalty. In ConvertKit, you can create both a visual
automation and rules for a number of triggered events, such as subscribes to a sequence,
subscribes to a form, completes a sequence, clicks a link, tag added, tag removed, and
purchases a product. 3. Email Broadcasts Mailchimp has more than 100 templates that
you can choose from if you’re on the Essentials Plan or above, be it to drive app downloads,
welcome new subscribers, release a new product or promote a sale, and you can repurpose those
emails into social media posts and ads. This may make them look good, but affects
their deliverability rates, which means that not all your subscribers will be receiving
your emails. This is because Mailchimp is very image-heavy,
which makes our receiving email marketing platforms mark their emails as spam. ConvertKit doesn’t offer any predefined templates,
but you can create and send broadcasts to a very specific segment of your list, and
customize said broadcast from the legacy editor. You can also A/B test your email subject line,
and ConvertKit recently released its new editor, which makes inserting any new element you
wish a breeze. 4. Customer Support Mailchimp has a knowledge base that you can
search for if you have any issues with their platform, but its technical support team is
a paid feature only, meaning that when you’re opting for the free plan, you’re not getting
much in return. Whenever you have a question about a ConvertKit
feature or is something isn’t working, you can contact their support team right from
your account, and their team will typically reply in a few hours. There’s even live customer support chat,
so you don’t have to wait up to one business day for their team to answer your query by
email. 5. Pricing Mailchimp is free for up to 2000 subscribers,
whereas ConvertKit’s cheapest plan starts at $29 per month for up to 1000 subscribers. That’s why when most people who are just
starting their online businesses gravitate towards Mailchimp. However, Mailchimp’s free plan includes
just the basics, and you’ll have to opt-in for a paid plan if you want to use more advanced
features like segmentation, automation series and A/B testing. Regardless of which plan you’re on in ConvertKit,
you get absolutely all of the same features, without any limits. As such, although Mailchimp may be great for
beginners who don’t want to invest in their businesses upfront, I doubt you’ll still
be using it in a few months or years down the road as your business grows. Now you know all about Mailchimp vs ConvertKit,
and the pros and cons of both email marketing softwares. Based on what we talked about today, it’s
pretty clear that I prefer ConvertKit. To make your decision easier, when you click
on the link in the description box below, you’ll get a free 30-day trial of ConvertKit,
so you can test the software out before settling on either platform. So which software did you choose? Leave your answer in the comment section below,
and make sure to click on the link in the description box to get a free 30-day trial
of ConvertKit. If you liked this video, give me a like below,
share it with your friends, and make sure to subscribe and hit the bell to be notified
every time we post a new video. Thank you so much for watching, and I’ll
see you in the next video!

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